| The mission of the Reynolds School of Journalism and Center for Advanced Media Studies ... |
... is to teach its students to think critically and to apply that thinking to the collection, organization and communication of information through the public media. Analytical thinking is essential to clear writing, which is at the heart of good journalism. It is also reflected in other forms of communication that are accurate, relevant, creative and coherent.
The development of these critical thinking skills occurs within a context of preparation for careers in journalism, mass communication and related fields, and for graduate study. Beyond career objectives, however, the Reynolds School of Journalism seeks to equip its graduates to function successfully in an increasingly complex world and to contribute to the betterment of their environment.
Our students will learn:
| In addition to emphasizing the development of creative thinking skills, and the techniques that will reflect those skills, the school is committed to providing its students with: |
- An ethical framework for the practice of journalism.
- An understanding of the value of a diverse society and the importance of reflecting that diversity in mass media.
- An appreciation of the First Amendment and its role in society.
- An ability to critically analyze mass media.
- An understanding of the impact of changing media technologies on society.
- A command of the basic production and presentation skills necessary for entry into media careers.
- An understanding of the importance of research for adding new knowledge and an ability to employ a variety of research techniques for analysis and interpretation.
- An understanding of how media organizations function and the important management issues they face.
To achieve this mission, the school is committed to:
- Pursuing excellence in keeping with the University of Nevada, Reno's goal of being the finest small university in the nation.
- Providing a core of journalism training within a broad liberal arts education, which builds on the university's core curriculum.
- Attracting and retaining the best faculty who will provide excellent classroom instruction and function in a spirit of collegiality in which all faculty members share in decision-making.
- Encouraging faculty to constantly update skills and knowledge through professional summers with various media, through consulting opportunities and through a variety of creative/research activities, thereby improving the quality of instruction and extending the visibility of the school.
- Attracting and retaining an excellent, committed and diverse student body.
- Providing an extensive array of internship opportunities for students.
- Continuing the development of interdisciplinary programs for graduate students in areas such as media management and environmental journalism.
- Designing systematic methods for assessing students' abilities through activities such as portfolio assessment by professional journalists.
- Providing a facility that enables students to learn in conditions and with tools approximating those found in professional practice. Students will write, collect data, edit, and design in computerized labs; gather and edit images and sound with modern, professional equipment and develop persuasive presentations that incorporate multimedia technology.
- Developing a variety of funding sources to permit students to attend conferences, to fund faculty travel and faculty development and to create ongoing, dependable sources of support for the hiring of teaching assistants, for increasing support for graduate students and other activities.
- Interacting with the professions and with other academics through a variety of outreach activities.