Critical Analysis of Mass Media
Who makes all the media we consume? Who decides what's news and what's it really like to be a media maker? In this course you'll learn how the various media industries work to create the media world we live in today.
All Things Media: Foundations
Introduction to journalism and strategic communications in the 21st century. Learn the foundations of producing news and strategic communications: how to ethically collect, analyze, aggregate create and publish timely information to engage public audiences.
All Things Media: Design
Introduction to design principles for media production including the basics of color, typography and composition.
Success Strategies in Journalism
Succeeding in college takes specific skills and knowledge. In this course, professor Paul Mitchell will help you learn how to learn how to develop the habits, attitudes and knowledge necessary to achieve competency in an academic environment.
Media in Modern Life
We know media are a powerful force in today's environment. But in what ways? What stories are we telling ourselves about the role of media in our lives? In this course you will explore your own media habits, analyze the political economy of the media and learn what scholars are discovering about the effects of media on individuals and on society. (This course satisfies the university social science core requirement.)
All Things Media: Words and Numbers
Develop journalistic skills and practices including researching, investigating, reporting, writing, analyzing data, and thinking critically and creatively.
All Things Media: Images and Sounds
Critique and create photo, audio and video stories that are technically adept and which effectively convey a message, as well as analyze aesthetic and storytelling choices in digital media.
We live in a visual world. Understanding how to 'read' the visual images that surround us daily is critical to understanding communication today. In this course you will learn about visual literacy, perception, cognition, aesthetics, design principles, creativity, critical evaluation, and ethics related to the use of images and information in the media.
In this hands-on lab course, you'll learn design principles to create effective graphics and visualizations for multiple types of media.
Understanding and committing to ethical action is the hallmark of a professional media practitioner. In this course you will think deeply about the ethical issues related to the practice of public communication as well as explore your own values.
Want to know how to create powerful photos that tell stories? In this course you'll learn photojournalism techniques and methods to create stories that make a difference. Camera equipment is available from the school for use in the course.
Need we say much here? Learn to write and report for the ultimate dream job--a travel journalist. Students in this course will learn to report on culture and place for travel publications.
Journalists are storytellers. In this class, you'll learn the elements of what makes a great story. You'll study classic storytelling elements and practice telling your own stories from multiple points of view.
Do you dig data? Or, perhaps you don't exactly "dig" data, but you want to be an investigative journalist. This course focuses on incorporating data into investigative and explanatory journalism in order to tell the most accurate and complete story possible.
This class will help you learn about social media as a way to develop your role as a journalist. We will focus on journalism in an urban environment, learning about and contributing to local niche communities in Reno. By the end of the class, you will have an online portfolio demonstrating your ability to contribute to a community using the tools of social journalism.
Visit the class website at: social.donicamensing.com
and view work from a previous class at: spring2013.donicamensing.com
Radio News and Production
Radio rocks. This course will provide practice in writing and producing radio reports and newscasts along with audio production techniques in our newly renovated broadcast labs.
If you're planning on working in advertising or public relations, this course is for you. From social responsibilities of both the client and the agent, to media buying and planning, to copy writing and graphics, this course covers all things communications...and helps you become the most strategic player in the game.
Principles for Strategic Communications
You will learn key concepts concerning the role of advertising, public relations, social media and emerging technologies in strategic communications. The course focuses on consumer research, tactics and planning and requires collaboration. The semester culminates in the preparation and presentation of a comprehensive strategic communications plan for a fictitious organization. Experienced professionals participate in assessing students’ final projects.
Game Design for Journalists
Game Design is the ultimate course for anyone interested in the interactive and visual side of media. You'll create and test prototype serious games for audience understanding of current topics and learn software and logic of interactive games for journalistic purposes.
Media and Politics
This course analyzes mass-mediated politics in the United States. You'll look at the history, evolution and ongoing revolution due to economic and technological forces.
Writing for Strategic Communications
How do you communicate your ideas to your audience in a clear, concise and clever way? Refine your writing and editing skills and learn how to best apply them in the field of strategic communications. You'll also develop a professional portfolio of your written work.
The First Amendment and Society
What does having a society committed to "free expression" really mean? In this course you will learn about the origins of the First Amendment and free expression in the United States. You'll study the theory, practices, laws, conflicts and resolutions involving U.S. Constitution guarantees of free speech, press, religion, assembly, petition. And you may argue some of the most noteworthy First Amendment cases in mock court. (General capstone course.)
History of Journalism
Perfect for history buffs, journalism die-hards or those who are just plain curious, this course delves deep into the history of media from John Peter Zenger to Jon Stewart. (This is also a general capstone course.)
From reading famous feature articles, to learning the basics of a good "pitch," to writing your own creative pieces, this course is perfect for those who are interested in the ins and outs of writing for magazines.
TV News & Production I
Learn the basics of videography, lighting and editing for television. You'll also practice writing and producing field reports.
TV News & Production II
In TV News & Production II, you'll get further practice in writing and producing television news and other programs. You'll learn advanced video production techniques. (By the way, did we mention your professor is an award-winning documentarian?)
Media Selection for Strategic Communications
Having a well-designed message is great, but the key to a successful campaign is knowing just where to place that message. In Media Selections you'll learn how to evaluate, select and monitor both paid and earned media.
Creative Solutions for Strategic Communications
Do you love to create messages? Learn to apply strategic communications concepts to creating messages on a variety media platforms. You'll design advertisements and create campaigns. By the end of the course, you will have developed a personal creative portfolio.
IMC Competition Team is an unparalleled opportunity for those who plan on working in strategic communications. Join a team of both business marketing and journalism students in creating a fully integrated marketing campaign for a national client. You'll then compete with other universities in your district for the opportunity to head to nationals. The RSJ Competition Team has the highest success rate of any school in its district. In the past 14 years, the team has advanced to nationals seven times and taken home first place at nationals once.
Visual Persuasion for Advertising and IMC
In Visual Persuasion, you'll examine formal elements of visual communication and the persuasive power of imagery in contemporary advertising campaigns.
Advanced Strategic Communications
In this advanced course, you'll learn to apply the principles and techniques of strategic communications to solve representative problems through strategic thinking and qualitative research for a real organization. You'll end up with a great product to add to your personal portfolio.
Strategic Communications Campaign Studio
You'll gained unparalleled practical experience in solving strategic communications problems by building a campaign for national or global organization.
A must-take for anyone who wants to work in public relations, this course focuses on the advanced study of the theory, nature, and forms of effective communication to different target audiences before, during and after crises.
Here, you'll study and produce hypertext-based documents as multimedia products and as sites on the World-Wide Web.
Race, Gender & Media
Here, you'll examine how the media creates and challenges social constructions of gender and race, with a focus on women and minorities as media professionals and audiences. (This course is also a university diversity course.)
Offered every Fall and Spring, the focus of Special Problems courses ranges from politics to new media to design. Our Spring 2014 Special Problems course will be focused on Web Design.
Every student at the Reynolds School is required to complete a professional internship with a company or organization of their choosing. The internship must be approved by Internship Coordinator Alison Gaulden. The Reynolds School has strong ties in the community and has internship mentors at a number of different local creative agencies and media outlets. That's not to say you have to stay in Reno, though--we've had students intern everywhere from Washington D.C. to Cambodia. Students may also complete additional internships for one elective credit each.
Required at the beginning of a graduate student's program, this course delves into systematic information-gathering strategies, reporting, writing and editing techniques used in journalism. It also involves critical analysis of media writing. (And of course it doesn't hurt that your professor is a pulitzer-prize-winning journalist.)
Fundamentals of Exploratory Journalism
In this course, you'll use the tools and concepts of computer game design to analyze and produce exploratory journalism techniques.
Graduate students will work for an approved professional media organization under the guidance of a mentor.
Media Dynamics in Society
There couldn't be a more exciting time to study media dynamics in society. In this course, you'll examine the structure, functions and performance of the mass media and analyze their dynamic relationship to American society in the context of communication theory and intellectual thought.
Democracy and Journalism
In this relevant and timely course, graduate students will analyze the theories of democracy and the role of public knowledge in relation to the practice of journalism.
In this hands-on, dynamic course, students will conceptualize, produce and evaluate various forms of advanced interactive journalism in a newsroom environment with teams and deadlines.
In this new age of participatory journalism, there's perhaps no course more timely and relevant. Here, you'll be introduced to the concepts and tools of interactive participatory journalism including social networking, interactive publishing and other new forms of media.
Interactive Narrative Journalism
Journalism is becoming more and more dynamic, experimental and interactive everyday. In this course, graduate students will study and produce convergent media to create documentary forms of journalism using a variety of multimedia tools.
Literary Journalism (seminar)
Are you interested in the more creative side of writing? If so, this course is right up your alley. Here, you'll study of the styles and approaches employed by writers of fiction who emerged from journalism careers.
Environment of the West
Do you dream of becoming an environmental journalist? Is the environment just as much a passion of yours as is journalism? In this course, you'll analyze the most pressing environmental issues in the West, as seen through the expertise of scientists, policy makers, citizen advocates and journalists.