Jackie Shelton

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Biography

After a 20+ year career in the communications industry, Jackie still has a hard time focusing on one particular aspect of it. A graduate of the University of Nevada , Reno ’s Journalism School , she has worked in all facets of communications from running two advertising agencies (one of her own) to publishing two of the Northern Nevada region’s premiere publications, RLife and Family Pulse. She has also served as editor of Comstock’s Business Magazine, along with several parenting magazines. In addition to her magazine work, she has been published in Chicken Soup for the Soul and 365 Scary Stories, a Barnes & Noble anthology.

 

Her marketing experience runs through the medical, hotel-casino, retail and entertainment sectors. While she has won many marketing awards from organizations as varied as the American Advertising Federation to the Western Fairs & Exposition Organization, her aim has always been focused on results. Working with clients from a national dental chain to a regional grocery store chain, she has crafted creative solutions designed to increase their profits and goodwill. She has worked with non-traditional clients with less traditional goals, like the region’s curbside recycling program/plant, where she hosted a formal sit-down luncheon for area dignitaries. She has also done work for the area landfill (yes, garbage can be fascinating) as well as the Nevada Manufacturers Association and the American Institute for Architects.

 

She currently serves as a marketing & communications manager for TrueBlue, Inc, a national, publicly-traded blue-collar staffing company. While overseeing the external and internal marketing for the company’s skilled trades and industrial division, she helps the company navigate the recession and target different sectors, including renewable energy, so that the company can continue to thrive and prosper.

 

She has served on the national board of the American Advertising Federation, as well as numerous local/regional non-profit and professional organizations, including the Unnamed Writers’ Group.