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Bourne Morris

Bourne Morris
Professor

Office:
RSJ 215C
Phone:
775-784-6946
E-mail:
bgmorris@unr.edu

Teaching experience
  • Professor, Reynolds School of Journalism, 1983 to present

Professional experience
  • President, Ogilvy & Mather, Los Angeles (1977-1981), senior vice president, copywriter, creative supervisor, Ogilvy & Mather, New York, 1964-1976
  • Copywriter, Interpublic and BBDO, New York
  • Published articles in Advertising Age, Adweek, Nevada Public Affairs Review, and The ASJMC Journal.
  • Author of "Advertising Ethics" in The Encyclopedia of Advertising

Education

  • B.A., Bennington College

Courses taught


Why I teach:

I love students, talking to them, helping them learn. Mostly, I love learning from my students.

What I’ve learned:

  • Encourage lively discussion and debate from students in classes. The less I talk the more they learn.
  • Observe students' individual strengths. I don't grade on a curve. I prefer to grade a student according to his or her demonstrated ability to improve and grow during the process of mastering the course material.
  • Encourage humor. Journalism is exciting and advertising is fun.
  • I respect the original insights students bring to their work and acknowledge those moments when students are smarter than I am.
  • One of the most valuable lessons my students can learn is how to work harder than they ever believed possible.
  • It's enjoyable to help students achieve levels of creativity and strategic imagination they never dreamed possible.
  • Critical thinking is the only kind worth doing.
  • Good writing is essential to professional success-in any profession.
  • So is good presentation.
  • Teaching is a good way to give back to a society that has enriched my life. It's the most joyous profession of all.