RSJ News
Word-of-mouth marketing solutions
09-24-2009
Chris Aarons, partner at Ivy Worldwide in Texas, speaks about using social media as marketing tools.
Aarons spoke to UNR journalism students Thursday, Sept. 24. On Friday, Sept. 25, Aarons speaks at noon in RSJ 304, for a UNR Ad Club-sponsored event.
The key to using social media successfully?
“Honesty and transparency,” Aarons said. “Once you do that, you can get away with murder.”
Aarons has been ahead of the social media in marketing conversation for years, said advertising assistant professor Bob Felten. “This is an exceptional opportunity to hear from a leader in this cutting-edge field.”
Aarons talked about his firm’s production of the award-winning social media campaign, “31 Days of The Dragon” for HP. For 31 days, 31 different participating Web sites gave away 31 laptops. For more info, view the campaign’s case study at the Word Of Mouth Marketing Association Web site.
The social media/word of mouth campaign won many prestigious awards for innovation and effectiveness: Word-of-Mouth Marketing Association Wommie Award - Best WOM Campaign; Promo’s Pro Award - Best Social Media/WOM Campaign under $250K; Summit International Marketing Effectiveness Award - Most Effective Social Media/WOM Campaign on a Budget; HP Circle Award - Best Overall Marketing Campaign (HP Internal Worldwide Award for Effectiveness; Ad:tech Limelight Award Finalist - Best Social Media/WOM Campaign: Social Times - Top 5 Best Campaigns/Programs in Social Media.
Aarons is a graduate of the Reynolds School of Journalism.
“I’m just happy to see that Jake Highton is still here,” Aarons said, joking with students.
“He’s one of us,” Felten said.
