At a brown bag lunch with several journalism students on Thursday, Reynolds School Dean Jerry Ceppos said the school is working to make sure the Internet "is even more integrated in what we do."

Two classes already doing that are 107 and 203, which ask students to incorporate video and other multimedia elements in addition to text. In addition, broadcast and print sequences are being combined into one sequence and administrators are working to make the building itself digital.

Jennie Lindquist, a junior advertising major, asked what the school is doing to recruit students from out of the area.

Ceppos said the Reynolds School will be targeting students in California schools where enrollment has been capped.

"CSU schools - most are commuter schools," he said. "When those kids come here and see our campus and what (student life) can be like, they'll like that. I think we can grow logically but keep the intimate feeling of the school."

Paul Mitchell, recruitment and retention coordinator, said the changes the school is making to evolve with the Internet will also help.

"We are well in front of some schools, but in order to stay in front we have to make some changes." Mitchell said. "We're looking at ways to grow our program. We understand stuff has changed, we want our curriculum to reflect those changes."

Jessica Estepa, a senior majoring in print journalism, asked what other changes to the curriculum were in store.

"Essentially, we want multimedia in all our classes," Mitchell said, but noted there are some challenges in making that happen, such as having enough equipment to go around.

Lindquist wondered how the school would maintain its integrity while undergoing changes.

Ceppos said some journalism schools are emphasizing production over journalism, but said the Reynolds School will maintain its focus on quality journalism. The goal is for students to go in on their first day of a job or internship prepared to do whatever their employer asks of them.

"We are journalism, period," he said.

Mitchell also said the school plans to continue to produce good journalists.

"The values of good journalism, across print, broadcast and PR, are key to what we do - we can't lose that," he said. "There's rigor that goes with what it is that we do."

Some students expressed concern that they don't learn the skills they need for the workplace until their final semesters, leaving them unprepared for their internships.

"If we are preparing the journalists of tomorrow by teaching the skills you need today, we're in trouble," Mitchell said. "The news person that we're trying to develop, the skills are going to be changing. Folks that are doing stuff they've done historically - they're going to be out of a job. We're looking years down the line."

That said, Mitchell said there are some basic skills students should be learning and administrators would look into the structure of the classes.

Ceppos said it's not easy to strike the right balance.

"When to do it and how to balance a certain amount of theory and ethics - that's tough," he said.