2017 Student Projects: Interning at Port City Marketing Solutions

2017 Student Projects: Interning at Port City Marketing Solutions

A senior at the Reynolds School, Hannah Fathi, is doing a summer internship in her hometown of Stockton, California. The Stockton-based company, Port City Marketing Solutions, is allowing her to explore her future career path as well as be featured in a radio commercial. Here’s a Q&A with this budding strategic communicator.

Q: What was your inspiration for doing this internship?

A: I was always interested in the way professionals use digital marketing. With the exponential growth of social media, I was motivated to learn the practical skills of digital marketing. However, I felt like I had a very surface-level understanding of more traditional marketing. Interning was a great way for me to work with established professionals in our industry about social media and website creation as well as learning traditional marketing like billboard creation and event planning.

Q: Who encouraged you or helped you get this internship off the ground? How did they do that?

A: I would say a lot of professors at the RSJ helped me understand what aspects of strategic communications I was stronger in. I have an idea where my talents are, which makes finding compatible jobs and opportunities easier. Besides their coursework, the RSJ professors already know about the obstacles I have faced because they have first-hand experience.
As far as my internship goes, one of the owners of another firm recommended I give Port City Marketing a call. I called and asked if they needed an intern and was brought on the team the next day! I got my current internship because I started cold-calling public relations and communications agencies here in my hometown.

Q: Is this internship going to help your future career path? How so?

A: It will absolutely help! I have already learned so much in the short time I have been interning. When I read articles about trends in marketing, I feel like they’re more personal because I can go in to work and make connections between what I’m reading and my work. This internship will help me because I’ve learned so much real-life experience, between clients and deadlines.

Q: What piece of advice would you give to anyone who might want to do a similar internship?

A: Honestly, I would advise people to know what you like and don’t like. For example, if you like travel marketing but not nonprofit work, that can help you to narrow down the different companies and firms you would like to intern at. On the other hand, if you are a great content writer and aren’t very strong in graphic design, that is important to know as well. Firms need all kinds of talent, both in-house and contracted.

Q: What’s the most rewarding part about this experience?

A: The most rewarding part of this internship has been seeing my work go out for people all over my hometown to see and hear. I had the opportunity to help with a radio commercial with my mentor and coworker. A week later, I heard it playing on the radio. It was a local radio spot, but it felt like such a huge accomplishment

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