Student developed social media projects gain traction

Student developed social media projects gain traction

Photo caption: Reno Revealed, featuring the iconic Reno Arch, is a student-produced social media project for JOUR 432

Story by RSJ Student Writer Tyler Hersko

Student developed social media projects gain traction

Several Reynolds School students have worked to chronicle Reno’s history and the stories of its citizens throughout the fall semester.

The social media projects, Home Means Nevada and Reno Revealed, were created by four students for professor Bob Felten’s JOUR 432: Creative Solutions for Strategic Communications course. Journalism students Tim Robb and Allyson Vogl created Home Means Nevada, while Shelbi Whitehead and Maddison Moffitt established Reno Revealed.

The Twitter-based Home Means Nevada aims to document Nevada’s history while sharing interesting news pieces and photos. Since its inception early in the semester, Home Means Nevada has tweeted near-daily updates and garnered over 1,400 followers. It can be followed @HomeMeans_NV.

Reno Revealed is a multiplatform photography page that shares anecdotes of Reno’s various men and women. The page has several hundred followers spread across its Facebook, Twitter and Instagram accounts.

According to Felten, the students’ projects were among the most successful he’d seen in recent memory.

“Both of them were off the charts in comparison to some of the other efforts in the class and frankly in comparison to some of the other efforts over the years,” Felten said. “They both had very sound strategic ideas on how to spread the word … The quality of the work as a whole from the class has really been strong.”

The projects were one of several assignments given to students in Felten’s aforementioned class. According to Felten, students were given one week to create a project and market it on digital platforms. Although students were not required to continue building on their projects after the assignment’s completion early in the semester, Home Means Nevada and Reno Revealed have continued to create content throughout the term.

Felten said that both projects have gained considerable traction and that the pages have continued to flourish.

“The day that they had to report, they got a retweet by the mayor [in] the afternoon,” Felten said. “That kind of thing has encouraged a continued effort … It reflects both good thinking and execution, they stand out.”

 

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