Whether you’re an aspiring social media strategist, or you’ve already started your career, chances are you’ve heard of how important it is to track the engagement your social content is getting. But do you know what engagement really means or how to use it like a pro? Strategic communications professors Alison Gaulden and Bob Felten… Continue Reading Ask Your Professors: What Does ‘Engagement’ Mean In the Age of Social Media?
“What happens here, stays here.” The tagline has been plastered across billboards, television screens and minds for over a decade, making Las Vegas a world-class destination all the while. The campaign achieved global recognition, and Randy Snow, one of the masterminds behind its development and Reynolds School of Journalism graduate, will be recognized at the… Continue Reading Reynolds School Alumni Randy Snow to be Honored at 2017 Homecoming Gala
The University of Nevada, Reno’s Reynolds School of Journalism has been awarded a $35,000 grant by the Online News Association through the Challenge Fund for Innovation in Journalism Education. The grant will be used in partnership with Reno Public Radio and Meedan, a San Francisco tech firm known for its work with global media firms,… Continue Reading Reynolds School of Journalism Awarded Grant by Online News Association
Likes, clicks and shares – these are often seemingly nebulous numbers that strategic communications students, professionals and social media aficionados obsess over with militant efficiency. Advertising campaigns (and their creators) often live and die by these measurements. But for students learning what those numbers mean and how to use them is another story. Students in… Continue Reading Journalism Students Explore What Engagement Means With Friendly Class Competition
It’s no secret that the media landscape is rapidly evolving. The increase in corporate storytelling, also known as brand journalism, as a means of establishing a brand identity is playing a large part in that change. Students, faculty and staff gathered together on Monday evening to listen to Jennifer Sizemore, Starbucks senior communications and marketing… Continue Reading Starbucks Editor-In-Chief Challenges Students to Think Differently About Brand Journalism
Photos and words by Alexa Solis The Reynolds School of Journalism’s Community Podcast Center officially opened its doors Wednesday evening at The Innevation Center University of Nevada, Reno-Powered By Switch. The Podcast Center is the Reynolds School’s first ever community space where both University members and the local community can come together to share a… Continue Reading Reynolds School Podcasting Center Is Open For Business
Ever wonder what your professors are up to during the summer months? Well, a little bit of everything from vacation to research to passion projects. Professor Ben Birkinbine gives some insight into the research he did this summer in London, England. Q: Could you tell me a little bit about your research over the summer?… Continue Reading A Q&A With Professor Ben Birkinbine: What did you research this summer?
The Reynolds School of Journalism Expands Visual Communication Track with addition of Amber Walsh, Lecturer of Visual Design
In a flurry of new additions, the Reynolds School is welcoming designer Amber Walsh, MFA, as a lecturer of visual design. Walsh looks forward to teaching her students how visual design and communication works in conjunction with journalism, noting that the two have become increasingly intertwined. “There are so many parallels between visual communication and… Continue Reading The Reynolds School of Journalism Expands Visual Communication Track with addition of Amber Walsh, Lecturer of Visual Design
Story by Alexis Solis, Reynolds School Marketing Assistant The Reynolds School of Journalism welcomes Ezequiel Korin to its faculty as an Assistant Professor of Spanish Language Studies. Korin will play an instrumental role in the development of the Reynolds School’s forthcoming Spanish Language Media program. Korin has almost 20 years of experience in communication field,… Continue Reading The Reynolds School Welcomes Ezequiel Korin as Assistant Professor of Spanish Language Studies
The Definitive Reynolds School Back-to-School Survival Guide: A look into how to succeed when all you want to do is sleep in
The birds are chirping and the University of Nevada, Reno’s campus is once again bustling with activity signaling that it is indeed that time of year again. Whether you’re just beginning your foray into the college experience or an old-pro getting ready to graduate, here are some failsafe ways to guarantee success this semester. Sleep… Continue Reading The Definitive Reynolds School Back-to-School Survival Guide: A look into how to succeed when all you want to do is sleep in