Author: Alexa Solis

Special Topics Spring 2018: JOUR 490.A Marketing to Latino Consumers

When it comes to registering for classes, there are many options that can lead to stressful decisions. To help you glide through it, here’s a look at what’s in store this Spring for Ezequiel Korin’s Marketing to Latino Consumers class that will take place Mondays and Wednesdays from 1 to 2:15 p.m. 1) What students […]

By Alexa Solis | RSJ Updates

Ask Your Professors: What Does ‘Engagement’ Mean In the Age of Social Media?

Whether you’re an aspiring social media strategist, or you’ve already started your career, chances are you’ve heard of how important it is to track the engagement your social content is getting. But do you know what engagement really means or how to use it like a pro? Strategic communications professors Alison Gaulden and Bob Felten […]

By Alexa Solis | Internship & Career Advice

Reynolds School Alumni Randy Snow to be Honored at 2017 Homecoming Gala

“What happens here, stays here.” The tagline has been plastered across billboards, television screens and minds for over a decade, making Las Vegas a world-class destination all the while. The campaign achieved global recognition, and Randy Snow, one of the masterminds behind its development and Reynolds School of Journalism graduate, will be recognized at the […]

By Alexa Solis | Alumni News

Reynolds School of Journalism Awarded Grant by Online News Association

The University of Nevada, Reno’s Reynolds School of Journalism has been awarded a $35,000 grant by the Online News Association through the Challenge Fund for Innovation in Journalism Education. The grant will be used in partnership with Reno Public Radio and Meedan, a San Francisco tech firm known for its work with global media firms, […]

By Alexa Solis | Grants

Journalism Students Explore What Engagement Means With Friendly Class Competition

Likes, clicks and shares – these are often seemingly nebulous numbers that strategic communications students, professionals and social media aficionados obsess over with militant efficiency. Advertising campaigns (and their creators) often live and die by these measurements. But for students learning what those numbers mean and how to use them is another story. Students in […]

By Alexa Solis | RSJ Updates . Student Projects

Starbucks Editor-In-Chief Challenges Students to Think Differently About Brand Journalism

It’s no secret that the media landscape is rapidly evolving. The increase in corporate storytelling, also known as brand journalism, as a means of establishing  a brand identity is playing a large part in that change. Students, faculty and staff gathered together on Monday evening to listen to Jennifer Sizemore, Starbucks senior communications and marketing […]

By Alexa Solis | Uncategorized
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