Deutschman, Alan

Alan Deutschman

Deutschman, Alan

Professor, Reynolds Chair of Business Journalism

Office Location: RSJ 215B

Office Phone Number: (775) 784-4397

Alan Deutschman began serving as the Donald W. Reynolds Professor of Business Journalism in January 2011.

At The Reynolds School, Deutschman has taught courses on business journalism, magazine writing, and multimedia reporting. He launched a new class on data journalism in Spring 2013. He also created a new course, “Narrative: The Art of Storytelling,” which he began teaching in Fall 2012.  He hosts the Reynolds Distinguished Visiting Business Journalist program, which brings nationally prominent practitioners to our campus, including Micheline Maynard, the former Detroit bureau chief of the New York Times, and Adam Davidson, a co-founder of NPR’s Planet Money and business columnist for the New York Times.

Over the course of his 24-year career as a journalist, he has been the Silicon Valley correspondent forFortune, a senior writer at Fast Company, the “Profit Motive” columnist for GQ, and a contributing editor at Vanity Fair and New York Magazine.

His articles have been published in New York Times Magazine, the Wall Street JournalWiredNewsweek, and He has appeared as a commentator for NBC’s “Today Show,” CNBC’s “Squawk Box,” Bloomberg TV’s “Bloomberg West,” and documentaries on CNNCNBCBloomberg TV, and the Discovery Channel.

Deutschman is the author of The Second Coming of Steve Jobs (2000), A Tale of Two Valleys (2003), Change or Die (2007),Walk the Walk (2009), and How Steve Jobs Changed Our World (2011). His books have been translated into eight languages and reviewed in the New York TimesWashington PostWall Street JournalSan Francisco Chronicle, and many other publications. Walk the Walk was selected as one of the best business books of 2009 by Strategy & Business and also by theMiami Herald.

As an expert on leadership and organizational change, Deutschman has been the keynote speaker at leadership conferences for major companies ranging from General Electric to National Public Radio. Before joining the faculty at the University of Nevada, Reno, he taught a course on leadership at Emory University’s Goizeuta Business School. He holds an A.B. in politics from Princeton University.