Sheila Peuchaud joins Reynolds School faculty

Sheila Peuchaud joins Reynolds School faculty

The Donald W. Reynolds School of Journalism and Center for Advanced Media Studies at the University of Nevada, Reno has hired Sheila Peuchaud as an assistant professor of strategic communication. Peuchaud joined the RSJ in August.

Peuchaud brings expertise in strategic communication and health communication, particularly as it relates to gender and ethnic identity in the international context to the Reynolds School.

“Sheila is a versatile and experienced scholar and teacher in both strategic and health communication,” Reynolds School Dean Al Stavitsky said. Her depth and expertise in international and cross-cultural communication will enrich the RSJ curriculum.”

She has lived and taught in Egypt, pursued research as a Fulbright Fellow in Japan, studied and worked in France and Russia, and served as a Peace Corps Volunteer in Turkmenistan. This broad range of international exposure has made Peuchaud especially sensitive to the ways that cultural practice informs health behavior, an awareness that she brings to her research and teaching. Her preferred approach is quantitative research deeply informed and enriched by qualitative insights. Her dissertation research tested combinations frames and motivational messages to persuade business owners and managers to support breastfeeding employees.

Peuchaud worked with the World Health Organization on developing crowd-sourced, mass mediated responses to sexual harassment.

She earned her doctorate degree at the University of North Carolina School of Journalism and Mass Communication, her master’s degree at the University of Missouri School of Journalism, and her bachelor’s degree at the University of Michigan in Asian Studies and Creative Writing.

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