Strategic Communications students finish semester strong (video included in post)

Strategic Communications students finish semester strong (video included in post)

Reynolds School strategic communications students finished the fall 2013 semester strong. Last week students presented a variety of communications plans, videos, ads and more to clients near and far, as well as professionals from across the community.

Strategic Communications professors Todd Felts and Bob Felten challenged students to aim high, think creatively and offer their clients strategic solutions to their communications challenges over the course of the semester.

Felts’ Strategic Communications Campaign Studio came together as the bluePRint Agency. The Agency did work for recognizable clients including the Black Rock Mud Company, MOM Productions, the FEI World Cup, and the North Carolina Zoo. Agency “staff” presented their research-based campaigns to clients over the final two weeks of the semester.

“The feedback I received from bluePRint’s clients was overwhelmingly positive,” Felts said. “The students worked very hard on developing effective, strategic communications plans that had clear goals, objectives, strategies and tactics. I am proud of the work they did.”

Felten’s Advanced Strategic Communications students were challenged to create 30-second videos to promote The Reynolds School – All Things Media.

“Our students are very creative,” Felten said. “I wanted to challenge them, while also allowing them the freedom to tell the School’s story in an original and clever manner.”

Felten’s class was also charged with developing a variety of collateral pieces for their personal portfolio’s. Students chose a client they wanted to work with and created web banner ads, outdoor ads and print ads. Clients ranged from a sock company, Rocky Socks; a coffee roaster, Slate Coffee Roasters and a hot dog restaurant, Freeman’s Hot Dogs.

Below is a sampling of creative video’s created as well as personal portfolio pieces.


Video samples:

Acapella Resume

acapellafinal vimeo from Reynolds School of Journalism on Vimeo.

Monstrous Transformations

Monstrous Transformations New from Reynolds School of Journalism on Vimeo.

Turning Passions into Careers

Turning Passions Into Careers from Reynolds School of Journalism on Vimeo.

Jump in and find your beat

Jump copy from Reynolds School of Journalism on Vimeo.

Dull is not an Option

Ad examples:

Rocky Socks

Sheep Ad


Slate Coffee Roasters

Slate roasting newsppr ad


Freeman’s Hot Dogs


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