“Wolf Pack Relations” prepares students to be public relations professionals, by treating them like PR pros
The Reynolds School of Journalism’s very own public relations firm works with clients in the community, hosts conferences, and gives students an opportunity to not only see a working firm in action, but to run it themselves.
“Wolf Pack Relations is a student-run public relations firm, as a part of PRSSA Nevada at the Reynolds School of Journalism, here at the university,” Student Hannah Richardson said. Richardson is the account executive for the firm, which is done in partnership with the Public Relations Student Society of America.
Alison Gaulden, Reynolds faculty and PRSSA Nevada advisor, says the firm was designed to give students a chance to learn first hand the real-world challenges in running a firm, from billing to client relations.
Firm Director Alexa Solis says most clients look for help with social media, blogging and event promotion.
“We do a little bit of everything,” Solis said.
Students who participate in the firm, Gaulden said, gain a keen advantage to students who may have not gotten the same experience through internships or just classwork.
“They’re going to understand how the business itself operates, not just how to do strategic planning,” Gaulden said. “A pre-professional organization like PRSSA Nevada allows students to apply their skills that they’re learning from school and demonstrate them in front of the community, whether they’re getting networking with professionals, whether they’re engaging in conference work, and demonstrating their professionalism across the country… they’re really getting an opportunity to maximize their collegiate experience.”